Understanding How IDFA Will Impact the Future of Digital Advertising

At WWDC 2020, Apple announced that iOS 14 will require users to opt in to tracking This means that the IDFA will only be present for users who explicitly

IDFA is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising

idfa android Apple sent shock waves through the advertising world by announcing a change in the IDFA setting on its new iOS14 mobile operating system

bc meaning in punjabi IDFA attribution means 1 to 1 matching and full deterministic granularity on campaign variables: creatives, placements, audiences, and more